Case Studies

How much is poor quality data costing your business?

Our analysis shows that the average dealer has £59,145 worth of real opportunity at risk through poor data quality.

Typically, 27% of DMS held MOT due dates are out by 30 days or more, whilst 17% of the aftersales customers seen in the last three years no longer own the car. Data health is fundamental to maximising opportunity, with poor data quality leading to missed opportunities and wasted marketing spend.

Discover how you can achieve more bookings, better marketing ROI and increased customer retention by signing up for the free MGS Health Check here.

Over the last two years we’ve seen a significant deterioration in data health, with COVID, furlough, and MOT extensions amongst the main factors contributing to a measurable decline in data quality. And with declining data quality comes substantial risk to dealer business.

The impact of poor data health is devastating

It stands to reason. If you’re contacting customers who no longer own the vehicle or have left the area, then you’re wasting time and money. If you’re communicating with the right people but at the wrong time due to incorrect service or MOT dates, you’re missing potentially lucrative opportunities.

Poor data health also has a negative impact on your credibility with consumers. Untimely and irrelevant communication often leads to irritated customers taking their business elsewhere.

And it gets worse. If your own employees are working with data that isn’t up to the job, then they’ll start to lose confidence in what they’re doing. Productivity and morale within the dealership drop and bookings per head performance plummets.

Take advantage of our free Health Check to get your data back on track

We’re offering dealers a free Data Health Check, following a simple three-step process that covers the areas outlined below:

  1. Data Capture: Identification of missed opportunities due to incomplete data capture.  Analysis of current status of DMS data, highlighting records missing key information including MOT due date, service due date, e-mail and phone number
  2. Data Accuracy: Checking MOT date accuracy & e-mail addresses to uncover further threats to opportunity.  Look up of MOT due dates vs. DVSA.  Comparison to MOT due dates held in DMS to identify any significant differences that may result in lost opportunity.  Validity check of e-mail addresses
  3. Workload Planning: Workload forecast & lead scoring to prioritise calls & avoid wasted effort. Lead scoring automatically prioritises contacts based on likelihood to convert, enabling you to maximise conversion through highly targeted deployment of resource

You’ll receive a detailed, individual report highlighting threats and recommendations alongside tailored suggestions to improve performance.  We’ll present the results of the Data Health Check to your team, offering practical advice and no obligation solutions and services to resolve risks and get your data back in shape.

Improved data health drives a sustainable and proven boost to retention and profitability.

With enhanced data quality you’ll have clear visibility of opportunity in your DMS, enabling you to focus resource on key opportunities, resulting in best-in-class conversion rates and exceptional return on marketing effort & spend. 

“I recently took up the opportunity for a free Health Check offered by MGS.  I was thoroughly impressed with the service, and the results were both informative and incredibly beneficial. Upon receiving the results, I was pleasantly surprised by the level of detail and information provided.”

“Not only did the report highlight the areas with the biggest opportunities, but it also offered clear and actionable recommendations to help bring the data to the next level. The insights gained and solutions implemented following the Health Check review, have already had a positive impact on the business and I would highly recommend the service it to anyone looking to take control of their data.”

Kieran Nizzer, Group Marketing Manager at Holdcroft

To sign up for your free MGS Health Check or to find out more please complete our enquiry form and we’ll get back to you. Alternatively e-mail or speak to one of the team on 0330 808 1268.

Stats shown above are representative of Health Checks completed for 115 multi-franchise dealers from February 2022 – Feb 2023

Get in touch to find out more about MGS Advance Data Cleanse

Eliminate wasted marketing effort and maximise your opportunity with our best-in-class data cleanse solutions. Empower your team to convert with data they can believe in. Power impactful and timely CRM by joining the data dots.